What we do at Pearl Metrics
Pearl Metrics helps you understand your customers to create value for your organisation.
We work with our clients to evaluate past marketing investments and guide future decision making.
Below are a selection of the ways Pearl Metrics can help:-
Market Mix Modelling (MMM)
Pearl Metrics helps you understand why consumers engage with your brand.
What are the roles of price, promotions, marketing or competitors? How can your investments in the brand drive the business as successfully as possible? What is your optimal media mix and marketing budget?
With extensive experience of E-Commerce, Retail, FMCG, Finance and Charity sector modelling, Pearl Metrics will provide a tailor-made analytics solution for your organisation.
Dashboards
Pearl Metrics helps you visualise your brand KPIs.
Data from all relevant databases can be extracted and presented in a user friendly dashboard.
Charts are tailored to each user's requirement, to save time creating output for standard business questions, meetings or reports.
Marketing Campaign Evaluation & Planning
Not everyone wants or needs to invest in a full MMM study. We provide a quicker alternative to full MMM modelling.
Pearl Metrics will use your data and our extensive database of marketing ROI benchmarks to evaluate your past marketing campaigns.
We then work with your marketing team and agencies to optimise future plans.
Net Promoter Score (NPS) Modelling
Pearl Metrics helps you understand why consumers recommend your brand, and the value of that recommendation.
What drove consumers to give you the NPS score they did? What can you do to improve it? What role do your employees play? What is the impact of NPS falling by 1pt on customer retention, customer upgrade, employee retention? What does NPS falling by 1pt cost the business?
Data & Analytics Support
If you don’t have an in-house analytics function Pearl Metrics can
offer support for one-off projects such as:
Report writing
Award entries
Business cases